Ladders in your nylon

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IT’S general knowledge now that Nylon (website mia) has folded. Apparently, Nylon US put all their content online and on their myspace page, which meant the Aust version (containing some very large amount of syndicate material) was outdated before the Australian publishers even got the CD of content, let alone a month later when it got published. It was covering some great stuff, but despite the fact that Ishil and the others wanted to cover more local fashion/music, the deal they’d negotiated with Nylon in the states meant they had to pull in the US content. So, who wants to give me a job writing for another cool magazine?

Written by matt

August 21st, 2006 at 10:22 am

One Response to 'Ladders in your nylon'

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  1. “If you are in the youth and lifestyle sector you use Myspace to some degree to help create your brand and audience,” Day says. “But to have the entirety of our content available online, it just diluted our brand.”

    This quote from the article in The Australian reveals quite a fundamental misunderstanding of cultural economics of MySpace. When will old world publishers learn?

    Snarl

    21 Aug 06 at 4:37 pm

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