It’s a cliche for music geeks to discard the hyped sound by the time it’s getting column inches (should that be centimetres?) having moved on to something new and fresh. In my current series of great, patently obvious, observations that nonetheless enunciate something with a deeper meaning, here are some excerpts from Si Hindle aka Somefreak‘s review of the latest Villalobos beat, a 40 minute groove called ‘Fizheuer Ziheuer.’
Minimal, and this is defiantly minimal, is the ‘big thing’ right now. Si points out that ‘big things’ attract a bunch of people who are only interested in what he calls the “big thingyness” of it, rather than the “history or true nature behind the glitz.” You see it in all sorts of music, and scenes. Like at the moment the hyphy/Baltimore/Crunk thing in Sydney has flipped out of its Levins-driven niche into mainstream club culture – it’s getting Levins (who rocks these beats) loads of gigs, but all of a sudden a whole bunch of other DJs are playing the same records, with a lot less feeling.
“Of course, making something a Big Thing commodifies it, and reduces it to a set of rules which can then be clearly followed by craftsmen (yes Martin Buttrich, I’m looking at you) to create ‘new’ pieces of work that offer little new to the original form but help propagate the generic form associated with whatever label is applied to the Big Thing, to the point where it becomes caricaturised, hated and ultimately discarded for the next Big Thing (watch out, Dubstep!)”
I think it’s fair to say dubstep is pretty much there already – generic beats increasingly dropping as the scene explodes in the UK, and gets closer to it here – but that’s beside the point. Is there any way to avoid the NME style next big thing phase? Constant evolution can only take you so far – it didn’t work for dubstep, eventually the buzz brings in a crowd who aren’t interested in taking things forward, they want something they can get their heads around, describe in a buzz statement on flyers, and pitch to promoters.
But isn’t this exactly what happens with most (all?) music scenes? More to the point, isn’t it a great thing, forcing paradigm shifts, shaking up audiences, moving people along…
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