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People are listening

Published on 27/06/07
by matt

FBI’s first chance to substantiate claims to its listenership came this week, with the station’s first listener poll, conducted by McNair Ingenuity Research. Of the 800 people aged 15+ across Sydney, in May/June 2007, six per cent had listened to FBI in the past week, 10 per cent in the past month. I’m not sure how that correlates to the standard commercial ratings, but it’s pretty exciting stuff – especially when you extend that six per cent out to 219,000.

I present a show at FBI, but this week it’ll be covered by Chad Gillard.

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