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It's just not good
Published on 14/08/07
by matt
Toni Collette’s management sent out an email today, imploring industry folk to rethink her record, Beautiful Awkward Pictures (released October, 2006). She’s a fabulous actor. Apparently a pretty great person too, especially considering she self-released the record when all signs point to her having a lot more success on a major.
Despite all the exposure this amazing band has managed to achieved, they have still struggled to gain significant airplay. Those in control within radio have provided assurance that this is no reflection on the quality of the work, but as the record is rich and piano driven in a Nick Cave sort of way then Toni, like Nick, does not seem to suit many mainstream radio formats.
The manager’s appeal asks industry egos of “some considerable taste & influence” to relisten to the record. But despite the flattery, this record has little to compare it to Nick Cave. Sure: it’s by an Australian; instruments are played; a singer sings self-penned songs. But that’s pretty much it. Nick’s magnetic. He’s wild and his songs are rawly intimate. Toni’s songs are trite, the music’s bland. There’s a reason noone’s playing it. Toni’s a celebrity – so in a TV or feature context she’s still interesting despite the music – but that doesn’t count on radio.
That's it. What Next?
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Comments on It's just not good
3 Responses
tim
14/08/07
the fact that toni collette is ‘toni collette’ means that she already had everyone’s attention the first time around. if there was a meh reaction its not because people didn’t hear it or didn’t give it a chance. i’m sure she was light years ahead of most ‘independent artists’, in terms of trying to get people to listen to and consider her album for airplay. to ask everyone to reconsider it almost comes off as ungrateful when you think about how many acts are out there just wishing that radio would consider their material in the first place, let alone reconsider.
imagine if ned collette had had the brand recognition of a toni collette before releasing his material… or pikelet, or francis plagne or whoever..
stu
14/08/07
as a companion piece, i wish drum media had a digital archive and we could find the letter written last year by joe (homebake promoter) in defence to a reader’s disparaging comments about toni being added to the homebake bill. as you might expect, it was a heap of fiery rhetoric about why toni demanded our attention as a musician. anyone?
andy
17/08/07
I couldn’t believe how much coverage she managed to get for the release. And for such a terrible album. That email sounds like a laugh!
And Nick Cave? Ha! From M+N: “With storms of biblical melodrama billowing around amateurish lyrics, it sounds like Nick Cave trapped in a Mills & Boon novel.”
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