Matthew Levinson

Desert Boots discontinued

Published on 19/12/07
by matt

I’ve been looking high and low for Clark’s Desert Boots.

Pacific Brands bought Clarks Shoes Australasia from the UK parent company seven years ago. At the time it was reported as having around $50 million annual sales, and the Pacific MD said it would help expand their presence in the premium segments of the children’s and adult footwear markets – really, the only premium shoe was the Clark’s Desert Boot.

I emailed Pacific to find out where they were sold and was told that, “Clarks Adults Shoes are no longer manufactured by Pacific Brands Footwear.” He later confirmed that, “the style of shoe you are after has been discontinued.”

Pacific is fighting cheap Chinese imports and, at the same time, discontinuing one of its best, most classic lines. That discontinuing of high quality/low performance lines is a big part of what spurred the growth of online filesharing, in music, and the associated long tail. I’m heading online. Only thing is, it’s harder to get the right size.

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