Comments on: Sold: Mess and Noise http://fortunegrey.com/2008/01/22/sold-mess-and-noise Wed, 07 Jan 2009 08:22:34 +0000 http://wordpress.org/?v=2.6.5 By: seb http://fortunegrey.com/2008/01/22/sold-mess-and-noise#comment-34369 seb Tue, 22 Jan 2008 12:49:08 +0000 http://fortunegrey.com/2008/01/22/sold-mess-and-noise#comment-34369 The value being talked about here has nothing whatsoever to do with the content, it is about the community that reads/views that content. The community lies, for the most part in the active forums. Not only can it have advertising plonked in front of it, whoever owns it can also data mine the user profiles for patterns in what is being discussed, who by, when, how long, etc. Of course all this presumes the presence of advertisers who want to buy advertising space and marketers who buy the aggregated user profile data. At a time of economic melt down those two buyers might be in shorter supply than usual. No doubt Destra is in a much better position to act on this value than M+N was as an independent publisher. They can also data mine across their properties. The value being talked about here has nothing whatsoever to do with the content, it is about the community that reads/views that content. The community lies, for the most part in the active forums. Not only can it have advertising plonked in front of it, whoever owns it can also data mine the user profiles for patterns in what is being discussed, who by, when, how long, etc.

Of course all this presumes the presence of advertisers who want to buy advertising space and marketers who buy the aggregated user profile data. At a time of economic melt down those two buyers might be in shorter supply than usual.

No doubt Destra is in a much better position to act on this value than M+N was as an independent publisher. They can also data mine across their properties.

]]> By: Mel http://fortunegrey.com/2008/01/22/sold-mess-and-noise#comment-34344 Mel Tue, 22 Jan 2008 02:57:05 +0000 http://fortunegrey.com/2008/01/22/sold-mess-and-noise#comment-34344 I wonder if they are going to integrate a gig guide? That's been missing from M+N for quite a while, and it wouldn't detract from the culture. I wonder if they are going to integrate a gig guide? That’s been missing from M+N for quite a while, and it wouldn’t detract from the culture.

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