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	<title>Fortune Grey &#187; aesthetic</title>
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	<description>Matthew Levinson</description>
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		<title>Growing up from Triple J</title>
		<link>http://fortunegrey.com/2009/11/18/growing-up-from-triple-j/</link>
		<comments>http://fortunegrey.com/2009/11/18/growing-up-from-triple-j/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 03:52:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[aesthetic]]></category>
		<category><![CDATA[Fran Kelly]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Steve Cannane]]></category>
		<category><![CDATA[Triple J]]></category>

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		<description><![CDATA[Triple J cops a lot of flack in Australia, but it shouldn&#8217;t and not for the usual reasons. Even with changes in media distribution, it still carries a hell of a lot of sway in exposing new acts and national exposure. So it&#8217;s no wonder people have a lot invested in the station. Anyone who [...]]]></description>
			<content:encoded><![CDATA[<p>Triple J cops a lot of flack in Australia, but it shouldn&#8217;t and not for the usual reasons.</p>
<p>Even with changes in media distribution, it still carries a hell of a lot of sway in exposing new acts and national exposure. So it&#8217;s no wonder people have a lot invested in the station.</p>
<p>Anyone who has followed music in Australia will have seen several rounds of people dismissing the station as selling/blanding out, but often in reference to the same periods &#8211; critics pine for the so-called golden era of the station in the &#8217;90s, but while that era was playing out, the same sort of critics were pining for the freedom of the station in the &#8217;80s.</p>
<p>Our memories are rose-tinted.</p>
<p>We find out about new music and think the source of that music is breaking new ground. You hear more and eventually exhaust that source &#8211; it can&#8217;t provide that depth AND provide for the broader audience. So you become a critic of the station or you listen to community radio and increasingly online options.</p>
<p>But whether or not Triple J cuts it musically isn&#8217;t my point. In fact, it&#8217;s got nothing to do with music.</p>
<p>I reckon one of the things the station does really well, is introduce a new way of operating to the rest of the ABC.</p>
<p>One of the things I like about Triple J is that because of its clear target audience, its presenters don&#8217;t get inculcated into the stuffy national broadcaster sound. They speak clearly, but like real people.</p>
<p>ABC GM Mark Scott <a href="http://twitter.com/abcmarkscott/statuses/5580341601">tweeted</a> recently that &#8220;All across the ABC I meet people who started at triple j.&#8221;</p>
<p>And as presenters like Steve Cannane and Fran Kelly move out into Radio National and ABC TV and the like &#8211; obviously a process that&#8217;s been happening a while &#8211; they&#8217;re taking with them quite a different audio aesthetic.</p>
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